In this episode of The Funnel, we explore how industrial manufacturing is evolving amid digital disruption and what companies can do to stay competitive.

Adobe's Jonathan Burdette joins to share expert insights on how industrial manufacturers can navigate complexity, unlock the value of their data, and deliver more personalized customer experiences.

During the episode, listeners will uncover:

• The difference between manufacturing and industrial manufacturing
• How industrial manufacturers can modernize by leveraging existing data to build more personalized experiences
• How AI is transforming the industry and how teams can get started with building a stronger data foundation

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Jonathan Burdette on LinkedIn: https://www.linkedin.com/in/jonathanburdette/

Join Jonathan, Komatsu, and Blue Acorn iCi at this Adobe Summit session: https://reg.adobe.com/flow/adobe/as26/sessions/page/catalog?search=%22Michael%20Gidaspow%22&search=%22Michael+Gidaspow%22&tab.allsessions=1643149273691001NFtR&search.industry=15323839047270132dhg

Join Jonathan at this B2B Online Session: https://b2bmarketing.wbresearch.com/agenda-page/full-agenda#/day-2/workshop-7-why-b2b-product-launches-stall-and-how-leading-b2b-manufacturers-fix-npi-with-data-content-and-account-targeting