『AdTechGod Pod』のカバーアート

AdTechGod Pod

AdTechGod Pod

著者： AdTechGod The AdTech God
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • How Betches Built a Media Brand Through Humor and Cultural Insight

    How Betches Built a Media Brand Through Humor and Cultural Insight
    2026/04/10
    At Marketecture Live III, Aleen Dreksler, Co-founder and CEO of Betches Media, discusses how a college blog evolved into a large-scale entertainment brand. She shares insights on understanding audience behavior, adapting across platforms, and using humor and relatability to connect with women. The conversation also touches on Betches Sports, brand collaborations, and the company’s direction moving forward. Takeaways Betches focused on understanding real experiences rather than targeting demographics Humor plays a key role in audience engagement and brand connection A consistent voice helps build long-term loyalty Growth came from adapting to platforms where audiences already spend time Relatable content helps audiences feel understood Cultural relevance is more effective than traditional advertising approaches There is an underserved space in how women engage with sports content The company operates across both media and creative work with brands Chapters 00:00 Introduction to the episode and Betches Media 01:37 Origins of Betches as an anonymous college blog 03:02 Early gap in women’s content and tone of voice 05:14 Growth into a larger media brand 05:42 Expanding across platforms 07:20 Focusing on psychographics over demographics 08:15 Maintaining a consistent brand voice 09:09 Reaching different generations 10:44 Launching Betches Sports 12:33 Working with brands 14:04 Evolution of the business model 14:33 The role of humor in marketing 16:15 Future direction of Betches 17:32 Reflections and advice Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival

    Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival
    2026/04/07
    Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant. From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape. Takeaways Culture and continuous challenge are key to long-term career growth Access, not just empowerment, drives real diversity and impact Strong agencies create internal evangelists, not just employees Collaboration across media, creative, and data is now essential AI will amplify both strong and weak strategies Brand building still matters even in a performance-driven world Relevance comes from understanding audiences deeply Chapters 00:00 Introduction to Amanda DeVito and Butler/Till 01:30 Amanda’s journey into marketing and leadership 04:00 Why culture keeps people long-term 06:00 Diversity, access, and leadership dynamics 08:40 Building internal evangelists at scale 11:40 The shift toward media as a strategic center 14:00 Why collaboration is the modern agency model 16:00 The evolution of storytelling through data 18:00 Short-term vs long-term brand building 19:30 What’s coming in the next 12–18 months (AI & agentic) 22:30 How fast the industry is changing 24:30 Strategy vs tools in modern marketing 26:00 Influencers, relevance, and consumer behavior 28:50 The power of community and virality 30:00 Why people are the ultimate product Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • How Agencies Are Adapting to the AI Meteorite

    How Agencies Are Adapting to the AI Meteorite
    2026/04/03
    At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele Brown-West (President, Colle McVoy), with Mike Shields (Founder, Next in Media) break down innovation cycles, legacy tech challenges, and why human creativity still matters in an AI-driven world. Takeaways: AI is creating massive confusion, but also an opportunity Legacy systems are the biggest barrier to progress The future is platform-based, not siloed AI won’t replace creativity, but will scale execution Upskilling talent is more important than replacing it Legal and transparency concerns are rising fast Agency business models must evolve Creative and media are converging again Chapters : 00:00 Introduction to Marketecture Live 01:23 The “AI Armageddon” Debate Begins 01:54 What Clients Are Really Saying About AI 02:53 Why Brands and Agencies Aren’t Ready Yet 03:28 The Need for New Marketing Operating Systems 04:40 Can AI Replace Agencies? 06:00 Legacy Tech Is Slowing Everything Down 07:30 Open Ecosystems vs. Fragmentation 08:28 Do New Agencies Have the Advantage? 10:06 AI, Jobs, and the Need for Upskilling 12:11 Rethinking Agency Pricing Models 14:04 Connecting Marketing to Business Outcomes 15:16 The Limits of AI in Creativity 17:07 AI Legal Risks and Client Concerns 19:19 Responsible AI Use in Agencies 20:46 The Future: AI as a Growth Engine 21:03 The Reunification of Creative and Media 22:05 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 分
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