If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.

Because what if the real problem isn’t visibility at all?

In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.

Drawing from Mike’s Pumpkin Plan framework (a core influence behind Melissa’s Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.

Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.

If your business feels scattered, inconsistent, or like it’s working harder than it should… this episode is your permission slip to simplify.

In This Episode, We Cover:

• Why most business owners think they have a visibility problem (but actually don’t)
• The difference between a marketing problem and a focus problem
• How “too many pumpkins” shows up in your services, clients, and marketing
• Why narrowing your focus makes your messaging instantly clearer—and more powerful
• The mental hurdle of letting go of clients (even when you need the revenue)
• How to identify which “pumpkins” to remove first in your business
• What happens when you fully commit to your best clients and best work
• The real-life transformation business owners experience when they implement The Pumpkin Plan

Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Everyone says “you need to post more.”

More content. More platforms. More noise.

But what if the reason your marketing isn’t converting… isn’t because you’re not doing enough—
it’s because you’re missing the one thing that actually builds trust and drives sales?

Connection.

In this episode, Melissa breaks down the difference between being visible and being known.
She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed clients in a week just by reaching out like a human.

If your marketing feels forced, exhausting, or inconsistent… this is your reset.

You don’t need to do more.
You need to connect better.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

A full-circle moment at the studio recently reminded Melissa just how quickly life moves.

When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.

The truth? There is never a perfect time to start or grow a business. Life will always be busy.

Which is why systems matter.

In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.

Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.

If you've ever felt like your business is running you instead of the other way around, this episode is for you.

Chanda on IG

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Your best marketing message might not be what you say… it’s what your clients say.

I was working with a photographer who described her sessions as making photo shoots “less miserable.”

Funny. Honest. Very her.

But then she told me what her clients actually say when they see their photos:

“Wait… that’s me?”

That’s the message.

Not the process.
Not the joke.
The result.

So if your marketing isn’t landing, ask yourself:

👉 Are you using the words you like…or the words your customers already say about you?

Those are the words that convert.

If you want help uncovering the messaging that actually resonates, I can help audit your website, social media, and Google presence so everything is clear, consistent, and attracting the right people.

Because when your message is right, your business becomes the obvious choice.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we’re officially stepping into something bigger: The Visibility Podcast.

And here’s why.

If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.

Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.

You’re not failing.

You may just be disconnected from the original engine that built your momentum.

In this episode, I’m sharing:

• Why we rebranded from Brick + Mortar Visibility
• The real reason so many small businesses stall after early success
• How marketing shifts over time (and why that matters for local businesses)
• What I learned from pivoting my own brick-and-mortar studio
• One powerful question to ask if your business feels stuck

Whether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.

And this podcast is about building it on purpose.

Because being good at what you do isn’t enough anymore.

You have to be seen. You have to be known. You have to be trusted.

Let’s make your business impossible to ignore.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Happy New Year — and welcome to 2026.

We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.

People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.

That means your Google Business Profile, your website, and your social media channels still matter — a lot.

In this episode of Brick and Mortar Visibility, we’re focusing on one of the most powerful tools you can use right now: video.

Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.

I’m breaking down four simple ways to use video strategically so:

• People stay on your channels longer
• Your brand builds authority and familiarity
• Your visibility compounds instead of stalls
• And your business shows up when people are actively searching

If you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

It’s the last week of December of 2025! And while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.

In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.

We cover:

• A timely Google Business Profile PSA (and why it matters more than you think)
• Why most business owners can’t see the visibility gaps costing them customers
• My $39 Website + Social Media Audit and how it helps you see your business through a customer’s eyes
• And the One-Sheet Planning Tool I use every year to map quarterly goals, build systems, and stay focused

I also walk you through how I use this one-page plan with my team, how it supports SOPs, reviews, and leadership decisions — and why small, intentional changes compound over time.

If you’re looking for a calm, clear way to plan for 2026 without pressure, this episode is for you.

DM me “ONE SHEET” on Instagram or LinkedIn and I’ll send you the template I use or click here!

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.