Ep 13. What if LinkedIn worked better when you stopped trying so hard to “market” yourself?

In this episode of Passion Inspires, Jeff talks with Karen Horrigan of Kareismatic about how to build a LinkedIn presence that actually feels human. Karen shares why your personal profile matters more than your company page, why genuine storytelling beats salesy content, and how real conversations create stronger relationships on LinkedIn.

Karen provides tips on what to fix in your profile and what kind of content people will actually respond to. Discover why AI-generated posts can quietly damage trust, and how just one hour a week of intentional engagement can make a real difference.

This conversation is packed with honest insights for anyone tired of trying to sound polished yet still feels disconnected.

Key takeaways:

• Why your LinkedIn profile is your first impression
• How to make your content more personal, meaningful, and relatable
• The difference between posting for attention and posting for connection
• Why fewer, better posts can outperform constant content
• How authentic engagement builds trust and visibility

If social media has ever felt performative or impersonal, this episode is for you. Full of refreshing insights, we hope this encourages you to simplify your approach and get back to what matters most: Real relationships.

Check out Kareismatic! https://www.kareismatic.com/