Personal branding is something that most people get dropped into the deep end of when they decide to start an online business. It's just another thing you have to learn and think about.

But not Suz Chadwick. With 20+ years in sales, marketing, and branding, she's the founder of Personal Brand Agency, Bold Vibes Consulting, author of Play Big, Brand Bold, and host of the Brand Builders Lab podcast. Suz specialises in helping ambitious women build magnetic brands that attract dream clients and create profitable businesses.

In this episode, we chat about:

→ The importance of building a brand so aligned with who you are that when you meet people you're exactly who they expected

→ What personal branding is and the 3 vital elements of building a sustainable one

→ How to decide how much of yourself to share online

→ What to think about if you're worried about how people will respond to you

→ Getting excited about talking about your work and sharing your journey online with your people

Want to connect with Suz?

Website - https://suzchadwick.com/

Instagram - https://www.instagram.com/suzchadwick/

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Want to do cozy business with me? Join the 7-Day FREE trial of the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about

Come check out my new Free group The Visibility Vault: https://www.skool.com/visibility/about

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

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Say hi on social:

Instagram: https://katherinemackenziesmith.com/itunes

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

If content feels like a heavy, time-consuming task that never quite delivers the results you want, this episode is for you.

I'm sharing my 10-minute content approach: a mindset and habit shift away from perfectionism, pressure, and overthinking, and towards micro consistency, real human connection, and showing up in a way that actually feels sustainable. You'll hear why raw and relatable beats polished every time right now, how to stop treating every piece of content as a separate creation task, and three simple ways to start making content work with your life instead of against it.

Want to go deeper or have a question?

• Come and join my FREE Visibility Vault community
• Grab the brand new Underthinking Instagram for just $7
• Come say hi on Instagram @miss_kms

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Most introverted, highly sensitive, and overthinking entrepreneurs know this pattern well:

• You work on your website and offer copy
• You grow, learn something new, or have a big personal shift
• Suddenly everything feels outdated before it ever went live
• So you go back to the beginning... again

The reality? That big expansion you just had looks much smaller from the outside. It's not a full overhaul - it's a new layer of depth on work that was already good. But it feels like starting over, so that's what we do.

That's what I'm talking about in this episode.

Want to see the drawings? Make sure you come and check out the video on YouTube or in the Visibility Vault (plus there are 30 prompts to help you when you don't know what to post when you come and join the free community!)

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

This week I ditched all the instincts to do a "big launch" of my new offer and how you can take the overwhelm out of putting something new into the world.

In this episode, I'm documenting what actually happened when I quietly opened the Visibility Vault last week - 70 people joined, and the channels I thought would do the heavy lifting weren't the ones that showed up. I also share the strategy I keep coming back to no matter what stage of business I'm in: being the best dinner guest in the room.

If you've ever felt like you need a bigger audience before you can start, this one's for you.

Last week's episode: https://podcasts.apple.com/au/podcast/why-visibility-is-still-my-thing-and-probably-yours-too/id1634546179?i=1000756902084

Want to follow along as I run this experiment in real time?

Come and join us in the FREE Visibility Vault? https://www.skool.com/visibility/about

Get your FREE 7 day trial of the Cozy Business Quest to plan your quarter: https://www.skool.com/cozy-business/about

Set up your own Skool community (FREE 14-day trial): https://katherinemackenziesmith.com/skool*

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Most people think visibility gets easier the longer you do this. It does. But it also just shows up in new ways.

In this episode, I unpack why I closed a community that was technically working, why I'm rebuilding something new, and what I'm learning about the one step most solopreneurs skip before building anything. If you've ever hidden in the back of your business with the lights off, this one's for you.

Visibility is about so much more than 'going viral' on socials. And, if you want to go deeper and join my experiment, come into the Visibility Vault FREE Skool community to see what I'm up to in micro daily activities.

• Join the FREE Visibility Vault community: https://www.skool.com/visibility/about
• Come say hi on Instagram: https://www.instagram.com/miss_kms/

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

What happens when you’ve done the healing work… but something still feels missing?

In this conversation, Jaci Rogash shares how her work evolved from supporting early-stage self-discovery into helping women move beyond “being okay” and into true expansion, joy, and self-led growth.

We explore the often-overlooked phase after healing, the connection between personal evolution and business, and why wanting more doesn’t make you ungrateful. It might actually be the next step.

We also chat about:

→ The shift from healing to thriving (and why “being okay” isn’t the end goal)

→ How your business evolves alongside your personal growth

→ The hidden guilt around wanting more, even when life is “good”

→ Following the breadcrumbs instead of forcing a fixed path

→ Seeing business as a vehicle for self-discovery, not just income

Want to connect with Jaci?

Jaci Rogash is a Certified Trauma Transformation Coach, Energy Coach, Breathwork Facilitator and speaker. Jaci works with women who have experienced trauma, have worked through that and created a life that is good but not great. These women are sick of feeling stuck and want to step into their fullest potential and bring their visions to life.

Check out Jaci's program, Visionaries: https://www.jacirogash.com/visionaries

Connect with Jaci on Instagram: instagram.com/jaci.rogash

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• Want to do cozy business with me? Join the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about
• Interested in working with me deeper? Apply for my 1:1 here: https://tidycal.com/miss-kms/30min
• Let's connect on Instagram: instagram.com/miss_kms

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

This week's podcast episode is a recording from inside one of my private group calls - something I NEVER share.

Unedited. Unplanned. Just me, arriving at something in real time that I'd never consciously understood before about an offer I've been running for five years.

An offer I've launched six times. An offer that performs worse every time I try harder with it. And an offer that some of my longest-standing members say is possibly the reason they're still in business. This episode is the moment I stopped trying to figure that out.

It also happens to be the last week you can join before it closes to open enrolment.

• Come join us in Emerge + Expand here (choose the VIP tier)
• Got questions or want to chat? Come say hi on Instagram

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

For years now, I've used a fantasy quest as a way to understand and navigate my personal journey and "purpose" - and where my business fits into that. It's not just a fun analogy, it literally gets me through the toughest weeks. But I've never properly explained it, until now.

In this episode, I share with you how our work naturally evolves, what happens when we choose it and then try to run away from the discomfort that comes with our own healing journey, and how playing video games as a kid has built a resilience in my business that I don't think I would otherwise have!

• Want more? Join us in the Cozy Business Quest
• Got questions or thoughts, come say hi on Instagram @miss_kms

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!