My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

Travis May and Mike Martin are shop owners who coach with Elite Worldwide. Matt Lofton, as many of you know, is the Director of Coaching for Elite (and my personal coach/therapist). Today, we all talk about how having coaches through Elite have literally changed our lives and helped us in ways we may never be able to truly explain.

Timestamps:
00:00 Falling in love with your own success: Absentee ownership pitfalls
01:08 Meet the guests: Legacies, buyouts, and shop owner backgrounds
05:21 The journey to Elite: Why top shop owners chose coaching
06:30 Humbling lessons—how the Elite Master Service Advisor program changes everything
10:09 Accountability, habit-building, and real growth with ongoing coaching
12:17 2025 Recap: Big wins, tough months, and lessons learned
14:31 The owner’s struggle: Profit discipline & staying out of “the cookie jar”
16:02 Finally closing the building deal: How perseverance pays off
17:19 Navigating post-pandemic reality: The “sugar rush” is over
18:46 Big goals for 2026: Celebrating wins—and moving forward
20:40 The power of taking action: Why implementation beats excuses
23:45 Personal growth, team impact, and communicating with your staff
24:32 Best event takeaways: Coffee Bean Analogy & daily goal setting
28:15 Why community events and peer networks make all the difference
33:11 Biggest struggles today: Generational gaps & trusting your process
38:55 Parting wisdom: If you don’t have a coach, get one!