『Experience Builders』のカバーアート

Experience Builders

Experience Builders

著者： Khalil Benalioulhaj
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.Khalil Benalioulhaj マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • 070 - Account Manager vs. Project Manager: When One Person Can't Do Both

    070 - Account Manager vs. Project Manager: When One Person Can't Do Both
    2026/04/16
    What happens when the same person managing your biggest client relationships is also buried in project deliverables? If you run an experiential agency, you've probably lived that tension firsthand.Chris and Khalil break down what separates account management from project management, why those roles demand different skill sets, and how to recognize when your team is stretched too thin to do both well. Using real examples, they get specific about what great account managers actually do, how they're measured differently than project managers, and the warning signs that tell you it's time to split the roles.Whether you're a one-person shop wearing both hats or managing a team that's outgrowing the dual-role setup, this conversation gives you a practical framework for deciding when and how to make the change.Key Topics & Timestamps00:43 - Catching Up with Chris!02:58 - What Makes a Great Account Manager?04:08 - A Real-World Example: The HubSpot Account Manager06:59 - Account Manager vs. Project Manager10:17 - The Point Guard Analogy: Mastering the Handoff13:41 - When One Person Does Both Roles16:01 - When to Separate the Roles22:29 - Account Management in Action: The Insurance Story26:58 - What Our Best Partners Say About Great AMs30:01 - Signs Your People Are Stretched Too Thin33:17 - Friction Between Account Managers and Project Managers35:37 - Key Takeaways40:06 - Wrap-Up & What's NextMemorable Quotes"Clients can forgive you for problems. They don't forgive you for surprises or for silence." — Chris"An account manager has to be the master of the handoff." — Khalil"Magic Johnson wasn't a point guard. He was an account manager." — Chris"People don't leave companies, they leave people." — Chris"The account manager is maximizing the lifetime value of that client." — KhalilKey TakeawaysAccount managers own the relationship and focus on long-term retention and growth; project managers own execution and focus on timelines, budgets, and deliverables.Great account managers put the relationship first, listen beyond what's said, lean into accountability, and serve as the client's internal advocate.Look for warning signs that your team is stretched: project-side delays and defects, clients using competitors for services you offer, and missed upsell opportunities.Before hiring a dedicated account manager, forecast what that role would recover in revenue and retention to justify the expense.The tension between process-oriented PMs and relationship-oriented AMs is natural; the key is making exceptions transparently so clients know when you're going above and beyond.Invest in multi-layered relationships with clients (executive, account management, and field operations) so no single departure risks the account.ResourcesNeed Help With An Event? Get in touch with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Us On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Chris⁠⁠⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Chris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Connect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders navigating their busiest season.
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    41 分
  • 069 - Why Community Is Your Biggest Competitive Advantage

    069 - Why Community Is Your Biggest Competitive Advantage
    2026/03/26
    How do you stay ahead when everything in your industry is changing at once? Chris and Khalil dig into why the smartest agency owners are investing in associations and industry relationships, and how that investment pays off in ways you can't get from a webinar or a LinkedIn post.COVID proved something the experiential industry always felt but never tested: you can't build a business in isolation. After 19 months of lockdown, the rush back to in-person gathering wasn't just social. It was strategic.From “coopetition” on the show floor to ecosystem events that replace transactional booth encounters, Chris shares what he's learned from decades of active association involvement and why community has become a real competitive advantage.Key Topics & Timestamps00:47 - Episode Intro01:39 - Tampa Events and Leadership Talk03:44 - Post COVID Community Lessons14:54 - Coopetition and Industry Challenges21:21 - Beyond the Show Floor21:43 - Relationships in the AI Era23:53 - Ecosystem Events and Immersive Experiences31:38 - Fixing Conferences Through CommunityMemorable Quotes"I don't think community's just a nice thing to have anymore. I actually believe it's a real competitive advantage." — Chris"I'll tell you what hasn't changed is the value of relationships, which is community." — Khalil"If you're gonna give up one or two nuggets in a group conference, but gonna pick up 37 more because everybody's willing to share, trust me, that's a much better return." — Chris"The only real IP is execution. If knowledge was all that it took, we'd all be skinny, rich, and happy." — Khalil"If you're not at the table, you're on the menu. Decisions get made by those that show up." — ChrisKey TakeawaysJoin industry associations for the intelligence, not just the networking. That's where current data, perspective, and innovation actually live.Embrace “coopetition.” Your competitors sharing resources and knowledge at industry events strengthens the entire industry's reputation, and yours with it.By 2030, 75% of the global workforce will be under 30. These younger decision makers want shared experiences and trust-building activities, not 10-minute booth encounters.Only 30% of trade show attendees return with any regularity, which means 70% of your audience acquisition cost resets every year.Shift from passive attendance to active contribution. The return on sharing your knowledge at conferences compounds over time.ResourcesBlue Ocean Strategy by W. Chan Kim and Renee MauborgneThe One Minute Manager by Spencer Johnson and Ken BlanchardEDPA (Experiential Designers and Producers Association)EACA (Exhibitor Appointed Contractor Association)SISO (Society of Independent Show Organizers)The Exhibitor AdvocateNeed Help With An Event? Get in touch with ⁠⁠⁠⁠⁠⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch On ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Us On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠Have Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Chris⁠⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Chris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Connect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders navigating their busiest season.
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    41 分
  • 068 - Inside EuroShop 2026: The 7-Step Trade Show Playbook

    068 - Inside EuroShop 2026: The 7-Step Trade Show Playbook
    2026/03/12
    Chris Griffin just returned from EuroShop, the world's largest trade show for experiential and business event professionals. While many attendees focus solely on booth strategy, Chris discovered something counterintuitive: his unplanned encounters delivered 10 times more value than his meticulously scheduled meetings.In this episode, Chris walks through his proven 7-step framework for maximizing ROI at massive international trade shows. From travel prep and venue mapping to picking your base camp and prioritizing serendipity, you'll learn how to navigate 11 buildings, 14 halls, and 150,000 attendees like a seasoned professional. Plus, a wallet lost and found story that perfectly illustrates why European hospitality standards should inspire your next event strategy.Whether you're planning your first EuroShop trip or refining your trade show playbook, this episode delivers the mindset and tactical steps that separate attendees from strategic participants. Chris's insights apply to any international show, any large-scale exhibition, and any experiential event where relationship-building matters more than booth traffic.Timestamps00:57 - Back From Germany02:13 - What EuroShop Is04:08 - Show Highlights And Hospitality06:01 - Venue Layout And Logistics09:01 - US vs Europe Build Costs10:31 - Step 1: Travel Prep11:36 - Step 2: Map The Venue14:53 - Step 3: Pick A Base Camp17:14 - Step 4: Planned Encounters19:12 - Step 5: Serendipity Wins23:12 - Step 6: Daily Reflection26:56 - Step 7: Reentry And Follow Up30:29 - Wallet Lost And Found Story35:35 - Episode Takeaways Memorable Quotes"The serendipitous stuff beat my planned encounters 10 to 1 in terms of the return." — Chris"The Europeans are so amazing at the innovation and creativity, and they are first class hospitality in every exhibition stand. The US can learn an awful lot about how to make buyers and customers feel welcome." — Chris"I had to go to Germany to meet the guy that lives in the next zip code for me. That's serendipity." — ChrisKey TakeawaysMap your venue by identifying your primary buildings first, then plan your daily routes to eliminate randomness and wasted walking time.Pick a physical base camp (pavilion, lounge, or breakfast area) where you can reset, charge devices, and run into your target audience naturally.Serendipity beats planning at shows this size, so schedule time for networking outside the booth—seminars, meals, coffee stops, casual encounters.European hospitality standards (formal seating, coffee service, elegant breaks) create relationship depth that US booths rarely achieve; study and replicate.Daily reflection and note-taking prevent you from losing opportunities; undocumented connections dissolve quickly in shows this scale.International shows require different cost assumptions and timeline expectations; partner with strategy advisors who know labor laws and local regulations.Reentry planning matters as much as pre-show prep; budget post-event follow-up time and limit jet lag impact on your relationships.Resources⁠EuroShop⁠Claude ⁠⁠Granola ⁠⁠WisprFlow ⁠⁠David Allen's⁠ Incompletion Trigger ListNeed Help With An Event? Get in touch with ⁠⁠⁠⁠⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠ Watch On ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠Follow Us On Social: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠Have Questions? ⁠⁠⁠⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠⁠⁠⁠More from Chris⁠⁠⁠⁠CrewXP⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Email Chris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Connect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders navigating their busiest season.
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    37 分
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