In this episode of From Busy to Rich, Justin Lakin sits down with Wes Young to continue the conversation around Beautiful Savage—this time exploring the story behind the framework.

They discuss why the book is structured as both a narrative and a practical guide, how mentors and relationships shaped Wes’s journey, and why curiosity is one of the most important traits for sustained growth.

You’ll also hear how success can quietly create blind spots, and why using 90-day cycles is one of the most effective ways to turn ideas into action.

If you want to keep growing—even when things are already going well—this episode will challenge how you think.

• Why Beautiful Savage is structured as both a story and a framework
• The role of mentors, “who not how,” and learning from others
• The danger of success-induced blindness and how it shows up
• Why curiosity is a key guardrail against arrogance
• How to stay a learner—even when you’re already successful
• Why 90-day cycles are critical for real growth and execution

Explore the book: Beautiful Savage

Connect with us:

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• Wes Young Live Website

Submit a Podcast Question here!

What if the tension you feel between ambition and contentment isn’t a problem—but a signal you’re built for more?

In this episode of From Busy to Rich, Justin Lakin sits down with Wes Young to unpack the ideas behind his new book, Beautiful Savage.

They explore why high performers often feel the pull toward “what’s next,” how to balance ambition with gratitude, and why the real challenge isn’t learning—it’s applying.

You’ll also hear how fear shows up in the process of growth, why most people avoid making new things normal, and how to push through resistance to create a more meaningful life.

If you’ve ever felt driven but conflicted, this conversation will help you reframe that tension—and use it as fuel.

In This Episode We Cover:

• The Entrepreneur’s Paradox—and why ambition doesn’t conflict with contentment
• The concept of a “Beautiful Savage”: ambition, gratitude, and persistence
• Why most people recognize patterns—but fail to apply them
• The three forms of resistance that prevent growth (including fear)
• How to reframe fear as fuel instead of a barrier
• Why making “new things normal” is the key to transformation

Connect with us:

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• LinkedIn
• Youtube
• Wes Young Live Website

Submit a Podcast Question here!

Have you ever walked out of a client meeting feeling great about the connection, only to realize later that you forgot to discuss a key tax strategy or important planning opportunity?

What if there was a way to capture all your thinking before meetings so your brain could focus on what it does best: connecting with clients and creating value?

In this episode, Justin Lakin and Wes Young continue the tech-powered planning series and introduce the Master Plan Template, a framework designed to help financial advisors externalize their thinking and reduce cognitive load. They discuss the three core pillars of the master plan: optimizing family income, accelerating business value and family bank velocity, and enriching family legacy.

Wes and Justin explain how this one-page living document captures everything advisors know about their clients’ stories, allowing them to prepare efficiently and show up fully present in meetings without the anxiety of forgetting critical details.

They discuss:

• The common problem of being a “professional visitor” who has great meetings but struggles to get critical things done
• How cognitive load from trying to remember everything affects advisor performance and client outcomes
• The three pillars of the master plan: family income optimization, business value acceleration, and family legacy enrichment
• Why the master plan is a one-page internal tool, not a client-facing document, designed to capture context and story
• The Mind Vault Method of recording yourself walking through each master plan to give your future self a gift
• And more!

Resources:

• Submit your podcast question here!
• Download the Master Plan Template here!
• Getting Things Done by David Allen

Other Listening Platforms:

• Listen on Apple Podcasts
• Stream on Spotify
• Watch on YouTube

Connect with us:

• Instagram
• X
• Facebook
• LinkedIn
• Youtube
• Wes Young Live Website