Justin Breen used to charge $500 for his PR services. After writing his first book, he started charging $30,000.

That's not a typo, and it's not because the book sold a million copies—it's because the book made him the person clients wanted to hire at that price.

Justin's path to authorship started when his journalism salary got cut in half and he cold-contacted 5,000 people to find his first five clients. He documented that whole ride in Epic Life, and it led to The Epic F.I.T. Network, speaking engagements and media opportunities that didn't exist before the book.

But what I really wanted to talk about is what happened with his second book, Epic Journey, because it got weird in the best way.

Justin describes the writing process as channeling divine inspiration while literally staring at the sun on his daily runs, which I know sounds like something you'd scroll past—but the manuscript had such an impact on early readers that one of them got a tattoo inspired by it. The book led to what he calls a "complete ego death," an amicable divorce, a total life overhaul and a new AI music company called Corvia.AI. He's currently not sure where he's going to live next, which is either terrifying or the most honest thing an entrepreneur has ever admitted on a podcast.

We also get into why he thinks not everyone should write their own book (which is a bold thing to say on this particular podcast) and his potential collaboration with Melissa Bernstein of Melissa & Doug Toys.

In this episode:

• How writing a book took him from $500 to $30,000 per client
• The 5,000 cold contacts that launched his entire business
• Why Epic Journey led to an ego death, a divorce and a company he didn't plan
• The early reader who got a tattoo inspired by the manuscript
• Why he says not everyone should write their own book (and what to do instead)
• The potential Melissa Bernstein (Melissa & Doug) collaboration

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Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.