In this episode, Mark shares a camp marketing tip about the importance of asking for and responding to reviews. Then Carl and Mark explore how camp websites can significantly boost guest group bookings by improving website structure, messaging, and inquiry processes. They share practical strategies, real-world examples, and a special offer to help camp leaders grow their retreat programs.

Keywords

camp website, guest groups, retreat bookings, marketing strategy, camp marketing, website optimization, inquiry funnel, camp revenue, digital marketing, camp leadership

Key Topics

Website structure for guest groups

Messaging and positioning for retreats

Inquiry and lead capture strategies

Case studies of successful camp websites

Special offer: Growth Action Plan

Hosts

Mark P. Fisher, Inspiring Growth

Carl Lefever, Improve & Grow

Chapters

00:00 Introduction to Camp Growth Strategies

00:37 The Importance of Customer Reviews

05:13 Challenges in Camp Marketing

06:41 Personal Journey into Camp Ministry

10:09 Website Strategies for Guest Groups

12:09 Revenue Insights and Capacity Management

12:46 Maximizing Revenue Through Guest Group Rentals

13:32 The Disconnect in Camp Leadership Perspectives

15:09 Understanding Guest Group Needs

17:44 Creating an Effective Retreat Section on Websites

20:53 Essential Content for Retreat Websites

23:15 Key Questions for Potential Guests

25:53 The Importance of Inquiry Forms

28:13 The Pricing Debate: To Show or Not to Show?

37:51 Implementing Effective Website Changes for Growth

40:45 Growth Action Plan for Camps

Resources:

Improve and Grow Website Services - https://improveandgrow.com/

Cross Oak Camp - https://crossoakamp.com/

They Ask You Answer by Marcus Sheridan

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