Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you waiting until your jewelry business feels fully figured out before you really go for it?

In this episode, I'm sitting down with Julie Sloan of Ever After Jewelry to talk about what it really looks like to grow a meaningful jewelry business over time. Julie shares how she went from the corporate world to building a brand rooted in sisterhood, symbolism, and authenticity. We talk about rebranding, pivoting, trusting your ideas, and staying open to unexpected opportunities. Julie also opens up about expanding her business model, building a team, navigating copycats, and starting her business later in life. This conversation is such a powerful reminder that your path does not need to look perfect to be successful. If you've been craving encouragement to trust yourself, evolve your business, and keep going, this episode is for you.

What You Will Learn in this Episode:

1. Why you do not need to have your entire jewelry business mapped out before you begin
2. How authenticity creates momentum, opportunities, and deeper customer connection
3. A healthier mindset for dealing with copycats and staying focused on your own vision
4. Why it is never too late to start, pivot, or build a business that feels aligned
   
   

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Topics Discussed:

• Julie's journey from corporate layoffs to jewelry business owner
• Rebranding from Inspired Jules to Ever After Jewelry
• How authenticity shaped the direction of her business
• Building a team and expanding through sorority and campus-based events
• Navigating copycats and protecting your confidence as a founder
• Starting a jewelry business later in life and embracing growth through change
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/everaftherjewelry/

Website | https://everafther.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you unintentionally making it harder for customers to buy from your jewelry business?

In this episode, I'm joined by retail expert Bob Phibbs to talk about what really drives sales in a jewelry store or boutique. We dive into the psychology of customer connection, why so many business owners lose sales before the conversation even begins, and how to create a buying experience that feels personal, elevated, and human. Bob shares powerful insights on the customer "browsing brain," the mistakes retailers make when they lead with discounts, and why selling jewelry is never just about the product itself. We also talk about training a strong sales team, creating store displays that invite connection, and how to help customers feel seen, safe, and excited to buy. This episode is packed with practical jewelry sales advice for boutique owners who want to increase conversions without pressure or gimmicks.

What You Will Learn in this Episode:

1. How to create a jewelry buying experience that makes customers feel comfortable, curious, and ready to purchase
2. Why leading with discounts can cheapen the emotional value of your jewelry
3. How to shift from selling product features to selling the feeling, story, and meaning behind each piece
4. What jewelry store owners need to know about training staff to confidently convert browsers into buyers
   
   

Topics Discussed:

• Retail psychology and customer connection
• Why customers say "I'm just looking"
• The browsing brain and how it affects buying behavior
• Why discounting can hurt jewelry sales
• Store display strategies that increase engagement
• How to hire and train a stronger retail team
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/bobphibbs

Website | https://www.retaildoc.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Have you ever wondered what it really takes to build a jewelry business rooted in meaning and emotional connection?

In this Spotlight Series episode of the Jewelry Business Academy podcast, I'm sitting down with Aaron May, founder of Mayniac Metals, a memorial jewelry brand that creates deeply personal pieces using cremated remains.

Aaron shares how he accidentally fell into jewelry-making, how one meaningful gift for his wife sparked a powerful niche, and how he's built a business centered on transparency, trust, and community. We talk about balancing fatherhood and entrepreneurship, managing emotional client work, navigating social media marketing, and scaling without losing integrity.

If you've ever wanted to build a jewelry business that feels aligned, purpose-driven, and authentic to who you are, this conversation will inspire you to lean into your unique path.

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What You Will Learn in this Episode:

1. How to discover and lean into a niche that naturally aligns with your purpose
2. Why transparency builds powerful customer trust in emotional jewelry categories
3. How batching your work differently can dramatically increase productivity
4. The importance of showing your face and personality in jewelry marketing

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Topics Discussed:

• Building a memorial jewelry business
• Working with cremated remains and honoring clients' trust
• Balancing fatherhood and entrepreneurship
• Social media marketing for jewelers
• Time audits and batching strategies
• Hosting hands-on jewelry workshops

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/mayniacmetals/?hl=en

Website | https://mayniacmetals.com/