エピソード

  • Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand

    Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
    2026/03/31

    We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook.

    STUDY CITATIONS

    1. De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Rasul, T. (2023). A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics. Psychology & Marketing, 40(10), 1899–1912.
    2. Orth, U. R., & Bourrain, A. (2008). The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. Journal of Retailing and Consumer Services, 15(4), 277–287.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...
    続きを読む 一部表示
    8 分
  • The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

    The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool
    2026/03/27

    We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.

    STUDY CITATIONS

    1. Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
    2. Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
    3. Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
    4. Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...
    続きを読む 一部表示
    9 分
  • Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

    Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content
    2026/03/25

    Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:

    1. Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.
    2. We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.
    3. Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matters.
    4. A marketing story from earlier this week that affects every marketer with a website. WordPress.com just let AI agents write and publish your content. We talk about what that means for your content strategy.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...
    続きを読む 一部表示
    8 分
  • Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

    Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet
    2026/03/25

    Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.

    The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service.

    STUDY CITATIONS

    1. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.
    2. Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...
    続きを読む 一部表示
    7 分
  • Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

    Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
    2026/03/18

    This is your marketing news for the week of March 17, 2026.

    Three big marketing stories this week:

    1. One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.
    2. Two is a quiet Meta change to Facebook ads that could actually work in your favor if you catch it early.
    3. And three — a HubSpot survey of 1,500 marketers has a number in it about how people now discover brands that you need to hear.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...
    続きを読む 一部表示
    8 分
  • Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink

    Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
    2026/03/17

    Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.

    STUDY CITATIONS

    Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://busines...
    続きを読む 一部表示
    10 分
  • How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers

    How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
    2026/03/14

    We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide.

    I built my first company almost entirely on organic search. I was the sniper getting to the conversations before my competitors even saw the posts on other sites. Now you'll have the same marketing playbook to beat your competitors in the SEO/GEO game.

    EPISODE DOWNLOAD

    • How to Use Reddit Search Rankings For Your Brand CHEATSHEET https://edge.kit.com/f14d214c8e

    MARKETING STUDY CITATION

    • Velir. (2024, February 5). Google's Helpful Content Update: How to win in search in 2024.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://busines...
    続きを読む 一部表示
    6 分
  • The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them

    The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
    2026/03/12

    We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales.

    STUDY CITATIONS

    • Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.
    • Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Psychological Bulletin, 106(2), 265–289.
    • Fang, X., Singh, S., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->     https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://busines...
    続きを読む 一部表示
    9 分