『Marketing, Machines & Mischief』のカバーアート

Marketing, Machines & Mischief

Marketing, Machines & Mischief

著者： Matthew Newell
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概要

 The weekly intelligence briefing that actually respects your time and brain cells. Marketing veterans Matthew Newell and Chris Stone deliver 10-minute episodes packed with what happened in marketing that didn't suck, AI developments that won't be obsolete by Thursday, and creative campaigns worth your attention. No fluff. No corporate speak. No hour-long "journeys." Just sharp insights from professionals who've survived enough industry disasters to separate breakthrough from BS. Whether you're running your first campaign or your thousandth rebrand, you'll finish each episode knowing something actionable - plus you'll probably chuckle. Perfect for day-1 and day-10,000 marketers who want concentrated weekly intelligence that moves the needle. Because great marketing isn't just science - it's art, instinct, and knowing which robots to trust. New episodes every week. Real perspective. Actual value.Copyright 2026 Matthew Newell マーケティング マーケティング・セールス 政治・政府 経済学
エピソード
  • Inside Celsius and Rockstar’s In-House Ad Shift, Live Sports’ Ad Power, and Toyota’s Mermaid Moment: EP 026

    Inside Celsius and Rockstar’s In-House Ad Shift, Live Sports’ Ad Power, and Toyota’s Mermaid Moment: EP 026
    2026/03/26

    We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported TV.

    No punches pulled as we tackle the age-old lesson that customer retention—not constant acquisition—is where brands actually make their easiest money. And for a dash of creative inspiration, Chris breaks down Toyota’s bold new C-HR mermaid spot, celebrating ads that sell a vibe over specs. Plus, the new Boy Throb members shine a light on UGG’s delightfully retro campaign and the curious trend of brands saying "no" to AI-driven creative.

    Stick around for a fresh segment of Wrong Answers Only, where we joke about the commercials we'd play on our tombstones, and wrap up with a reminder that "algorithmic sameness" isn’t just a buzzword—it’s a challenge every marketer’s facing. This episode is packed with sharp insights, witty banter, and a little bit of marketing mischief you won’t want to miss.

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    12 分
  • Boy Throb’s Sponsorship Saga, Coinbase’s Creative, and AI Shaking Up the Industry: EP 025

    Boy Throb’s Sponsorship Saga, Coinbase’s Creative, and AI Shaking Up the Industry: EP 025
    2026/03/20

    From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.

    It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    14 分
  • Is AI Taking Over Creative Briefs? Exploring Luma’s Bold Marketing Claims: EP 024

    Is AI Taking Over Creative Briefs? Exploring Luma’s Bold Marketing Claims: EP 024
    2026/03/12

    An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns earlier than ever thanks to changing weather patterns.

    Along the way, Matthew and Chris spotlight campaigns that get it right—from Adidas’s fresh take on a 55-year-old sneaker to a tennis tournament commercial that brings back the simple joys of youth. Plus, there’s plenty of banter, a marketing over-under game, and the kind of mischief that keeps listeners coming back for more. If you’re ready for actionable insights with a side of fun, you’re in the right place.

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    13 分
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