Per Sjofors, known as the 'Price Whisperer,' is a pricing strategist and author who helps companies leverage pricing psychology to drive growth and profitability. With a diverse background in leading companies across different cultures and industries, Per brings a wealth of experience to his consulting practice.

### Show Notes

• [00:00] Introduction to Per Sjofors and his journey
• [05:30] The challenge of leading as a first-time CEO in a foreign country
• [12:00] Insights into the impact of a 1% price change on profitability
• [20:30] Navigating corporate culture shocks and boardroom coups
• [30:00] Understanding customer behavior and pricing psychology
• [40:00] Live panel discussion at Software Oasis event

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.