What if the biggest thing holding your business back is the founder’s inability to step away from the day-to-day?

In this episode of Sharkpreneur, Seth Greene interviews Robyn Goldenberg, VP at Strategy Leaders, who shares how she helps privately held companies navigate the “messy middle” of growth to become scalable, system-driven businesses. With experience guiding companies from $2M to $30M in revenue, Robyn explains why many founders remain stuck in daily operations and how operational systems can unlock growth and freedom. She also discusses financial discipline, exit planning, leadership challenges, and why a business's ultimate goal should be independence from its owner.

Key Takeaways:

→ When assessing a company’s growth potential, profit, cash flow, and operational structure are more important than top-line revenue.

→ Tracking how leaders spend their time can expose major inefficiencies, helping business owners identify where to make changes.

→ A healthy cash flow fosters reinvestment, stability, and effective scaling of operations.

→ Businesses that rely solely on the owner are more likely to fail, whereas structured systems enable companies to function independently.

→ Entrepreneurs often start businesses without systems, but scaling becomes impossible without them.

Robyn Goldenberg helps business owners build companies that truly work without burnout, excess, or nonsense. A strategist, operator, and mother of three, she has over 15 years of experience supporting small and midsize businesses in growing smarter. As VP at Strategy Leaders, she partners with growth-stage companies ($1.5M–$10M) to develop the structures needed for sustainable growth: clear financials, aligned leadership, operational systems, and a genuine strategic direction. Her approach is direct and action-focused, highlighting clarity, consistency, and accountability.

Robyn is also the founder of Bad B CMO, a strategy-first marketing firm that emphasizes systems and a revenue-focused mindset for teams tired of wasting money. Through her third venture, Find Staff, she helps businesses hire faster by connecting them with skilled global talent. A 40 Under 40 honoree and nationally recognized speaker, she’s known for her high-energy, practical insights.

Connect With Robyn:

Website: https://strategyleaders.com/

LinkedIn: https://www.linkedin.com/in/robyngoldenberg/

What happens when an entrepreneur rejects corporate shortcuts and builds a business around relationships, trust, and long-term customer health?

In this episode of Sharkpreneur, Seth Greene interviews Timothy Rexius, CEO and President of Omaha Protein Popcorn, Rexius Nutrition Corporation, and Iron Heaven Gyms. Timothy shares his unconventional journey of building a nutrition company that started from a single store in Nebraska and expanded into a multi-brand business operating across several countries. A longtime entrepreneur, former competitive bodybuilder, and international keynote speaker, Timothy now leads several ventures, including Omaha Protein Popcorn, VHI Nutraceuticals, and Iron Heaven Gyms. He explains how franchising former employees, prioritizing customer relationships over commissions, and returning to fundamental business principles helped drive long-term growth.

Key Takeaways:

→ Prioritize building customer relationships and trust rather than relying on high-pressure sales tactics.

→ Recognizing entrepreneurial potential early can foster long-term leaders.

→ How humility and careful planning are vital business skills.

→ Rexius Nutrition grew internationally through networking, collaborations, and personal contacts.

→ What most entrepreneurs misunderstand when trying to build a brand that truly connects with customers.

Timothy Rexius is the President and CEO of Rexius Nutrition, the fastest-growing chain of retail nutritional supplement stores in the United States, with more than 25 locations across 10 states. With over 13 years of experience in the retail industry, Timothy is a proven leader in franchising, business development, and marketing strategy. He is also the co-founder and co-owner of VHI LLC, a wholesale distribution company known for its innovative supplement lines, including the popular OPP Omaha Protein Popcorn.

Beyond retail and distribution, Timothy is a co-owner of Iron Heaven Gyms, a trio of premier fitness facilities in West Omaha dedicated to athletes and fitness enthusiasts of all levels. He also hosts the Now or Never Video Podcast, where he interviews successful entrepreneurs and business leaders across the Midwest. A passionate motivational speaker, Timothy shares his hard-earned insights to inspire and empower the next generation of business owners.

Connect With Timothy:

Website: https://timrexius.com/

Instagram: https://www.instagram.com/timothy_d_rexius/

YouTube: https://www.youtube.com/@timothydrexius

What does it take to turn a premium domain name into a data-driven legal tech platform serving millions of consumers and hundreds of thousands of attorneys?

In this episode of Sharkpreneur, Seth Greene interviews Colleen Joyce, CEO of Lawyer.com, who shares how the company evolved from an early domain development opportunity into a powerful legal marketplace and tech platform. She explains how Lawyer.com helps consumers find attorneys more easily, why the company considers itself a data-driven tech business within the legal industry, and how its services have expanded to include intake, call answering, and AI-powered solutions. Colleen also discusses startup mentality, product evolution, content strategy, and the challenge of staying ahead as AI rapidly reshapes both search and legal operations.

Key Takeaways:

→ Lawyer.com simplifies the process of finding a lawyer by acting as a match-making engine between consumers and attorneys.

→ The platform is centered on everyday legal needs such as divorce, estate planning, personal injury, and DUI.

→ Lawyer.com is a tech company first, using data and systems to drive how the business operates.

→ By embracing AI early, it became central to Lawyer.com’s product development and future planning.

→ While AI can help with answering and efficiency, important or high-value legal matters still require human empathy and judgement.

Colleen Joyce is the CEO of Lawyer.com, the leading online legal marketplace connecting consumers with trusted attorneys across every practice area and location. With nearly two decades of experience in digital media and domain development—from building Popstar.com and interviewing A-list celebrities to growing Lawyer.com into an industry powerhouse—Colleen brings authenticity, energy, and a growth-first mindset to everything she does.

Under her leadership, Lawyer.com assists a large number of consumers each month and maintains a network of private practice attorneys who specialize in consumer law. The company's ecosystem includes LawyerLine, an AI-powered 24/7 call intake service that turns leads into signed retainers, and the Lawyer Growth Summit, an immersive annual conference that brings together legal tech innovators and forward-thinking attorneys. Colleen's brand reflects transparency, innovation, and community; she's authentic, unfiltered, and passionate about democratizing access to justice while helping lawyers grow.

Connect With Colleen:

Website: https://lawyer.com/

Instagram: https://www.instagram.com/lawyerdotcom

X: https://x.com/lawyer

Facebook: https://www.facebook.com/lawyerdotcom

LinkedIn: https://www.linkedin.com/company/lawyer-com/

YouTube: https://www.youtube.com/@LDC2025/videos