Is it time to separate your personal brand from your business brand?

In this episode, Jaime and Jessie explore the three primary brand phases—startup, established, and experienced—and discuss when building a personal brand makes strategic sense.

We cover why "who you know" still matters in business, how personal brands help you stand out as a subject matter expert, and what to consider based on your future goals like growing a team or selling your business.

If you've been wondering whether you need a personal brand, this episode will help you decide.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

What happens when a beloved brand makes a major change without asking their audience first?

In this episode, Jaime and Jessie share two contrasting case studies: Cracker Barrel's $700M rebrand disaster that stripped away the nostalgic elements customers loved, and the Savannah Bananas' $6M commitment to their "Fans First" brand value when a ticketing mistake went wrong.

We discuss why putting your audience first isn't just good practice—it's essential to brand survival.

If you've ever wondered whether to get customer feedback before making a big brand decision, this episode answers that question.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

In this episode, Jaime and Jessie share the essential lessons we've learned throughout our careers in design and branding. The biggest lesson? Designers are problem solvers, not just pixel pushers.

We explore the multifaceted role of designers as problem solvers, the importance of strategy in driving design, the subjectivity of design, and the significance of client feedback.

From understanding client needs and building trust to redefining the role of a designer, this episode is packed with insights that can benefit both designers and clients alike.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.