In this episode of The Fractional CFO Show, Adam Cooper is joined by Elliott King, agency founder, digital marketing expert, and Managing Partner at FINN Partners, to explore the real journey from startup to exit.

Elliott shares honest insights on managing cash flow through growth, the shift from project to retainer revenue, and the financial discipline required to build a sellable agency.

They also dive into the realities of M&A, including due diligence, valuation drivers, and what actually changes after a sale.

Plus, a look at how AI, SEO, and owned media are reshaping digital marketing, and what agency founders should be doing now to stay competitive.

A must-listen for agency owners focused on growth, profitability, and long-term exit strategy.

Thinking about raising debt finance for growth, refinancing, acquisitions or working capital?

In this episode of The Fractional CFO Show, Adam Cooper speaks with Steve Cockell, Founder of Obica Business Funding and experienced commercial debt advisor, about how the SME funding landscape has changed, and what founders must do before approaching lenders.

They discuss:

• The decline of traditional relationship banking
• The SME funding gap between £500k - £2m
• Invoice finance vs unsecured cash flow lending vs asset-backed facilities
• How to craft a compelling funding narrative
• When to use a debt advisor
• What lenders really look for in today’s credit environment

If you’re planning business growth and want to use debt finance strategically, this episode will help you approach funding with clarity and confidence.