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Having a large audience no longer explains reach the way many businesses think it does, and in this episode, we unpack the shift. We look at what major platforms have revealed about how their feeds work and why discovery is becoming more open in some ways.

If you are building a brand, not just chasing views, this episode will help you think more about what social reach is actually doing for your business.

Full article: https://techhelp.ca/why-social-media-audience-size-no-longer-explains-reach-like-it-used-to/

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Google says publishers will get an AI Overview opt-out, but that does not solve the underlying issue. In this episode, we look at why regular users like AI Overviews, why Google has every reason to keep pushing them, and why publishers and brands should pay close attention to what an opt-out choice really means.

Full article: https://techhelp.ca/google-says-publishers-will-get-an-ai-overview-opt-out/

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Why would a giant retailer protect a $1.50 hot dog for decades while prices keep rising? In this episode, we look at the bigger business lesson behind one of retail’s most famous bargains, and why it may have more to do with retention, positioning, and repeat behavior than food.

Read the full article: https://techhelp.ca/the-genius-of-costcos-1-50-hot-dog/

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