In this episode of the Persistent Entrepreneur Podcast, host David Hill sits down with Erik Huberman — founder and CEO of Hawke Media and marketing expert who has helped scale over 5,000 brands including Red Bull, Verizon, and Crocs. Erik shares his unfiltered perspective on what it takes to survive (and thrive) as an entrepreneur after six years of unprecedented volatility.

From navigating inflation and geopolitical instability to leveraging AI without falling for the hype, Erik breaks down the mindset and strategies that separate the businesses that endure from those that fold.

Key Takeaways: Businesses only fail for two reasons: getting underwater financially or leadership giving up The entrepreneurs who've survived the past six years built a "figuring it out" muscle AI should be used to do more with the same, not more with less — cutting costs is a race to the bottom Don't get shiny object syndrome with AI; just staying on top of it puts you ahead of most competitors Content flooding (10-12 posts/day per channel) is being rewarded right now, but authenticity still matters Using generative AI to replace real marketing breaks trust — it looks fake and sets the wrong tone The Hawke Method's three pillars: Awareness, Nurturing, and Trust Build a business you love to run — that's the real key to persistence.

Hawke Media — hawkemedia.com The Hawke Method (book) — Available on Amazon & Barnes and Noble Hawke Fest — October 1st, Santa Monica Pier Erik Huberman on social: @ErikHuberman

www.davidihill.com

Get 14 Day Free GHL Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

SOCIALS:

Facebook: https://www.facebook.com/davidihill/

LinkedIn: https://www.linkedin.com/in/davidihill

YouTube: https://www.youtube.com/c/DavidHillcoach

TicTok: www.tiktok.com/@davidihill

Instagram: https://www.instagram.com/davidihill

X: https://twitter.com/davidihill

RING LEADER AI DEMO CALL 617-882-7788

www.davidihill.com/crm

PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

EntrepreneurMindset #ThrivingInUncertainty #AIForBusiness #MarketingStrategy #PersistentEntrepreneur

In this episode, David Hill sits down with Ephraim Alexander Ebstein to explore the intersection of AI and cybersecurity in modern business. They discuss practical AI implementation strategies, common pitfalls, the reality of AI's limitations, and the growing threat landscape in cybersecurity. Ephraim shares insights from years of deploying AI solutions and protecting businesses from cyber threats, offering actionable advice for entrepreneurs looking to leverage AI while staying secure.

https://www.linkedin.com/in/ephraim-ebstein-5a2a1a10/

YouTube: https://www.youtube.com/c/DavidHillcoach

Instagram: https://www.instagram.com/davidihill

PODCAST SUBSCRIBE & REVIEW

https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

#AI #Cybersecurity #Entrepreneur #BusinessOwner #ArtificialIntelligence #AIThreat #CyberThreat #BusinessSecurity #AIBusiness #DigitalSecurity #Podcast #BusinessPodcast #EntrepreneurPodcast #AITools #TechForBusiness #SmallBusiness #OnlineBusiness #BusinessGrowth #FutureOfBusiness #AIAutomation

Join us for an incredible conversation with Brad Beeler, retired Secret Service agent with 25 years of experience. Brad shares powerful insights on detecting deception, mastering difficult conversations, and performing under pressure—skills every entrepreneur and business leader needs.

What You'll Learn:

How to detect when someone is lying (and why humans are naturally bad at it)

The psychology behind effective communication and building trust

Why AI is making us worse at reading people

Techniques used by the Secret Service to get confessions

How to perform under pressure in high-stakes situations

The art of asking the right questions in sales and business

About Brad Beeler:

Brad Beeler spent 25 years with the U.S. Secret Service, conducting more criminal polygraphs than anyone in the agency's history. He protected President George H.W. Bush and worked major investigations in Chicago, St. Louis, and South Carolina. His new book "Tell Me Everything" reveals the communication secrets that work in interrogation rooms, boardrooms, and everyday conversations.

Connect with Brad:

bradleybeeler.com

LinkedIn & Instagram: @bradbeeler1865

LINKS: www.davidihill.com

SOCIALS:

Facebook: https://www.facebook.com/davidihill/

LinkedIn: https://www.linkedin.com/in/davidihill

YouTube: https://www.youtube.com/c/DavidHillcoach

Youtube: ringleader-ai-crm

TicTok: www.tiktok.com/@davidihill

Instagram: https://www.instagram.com/davidihill

X: https://twitter.com/davidihill

RING LEADER AI DEMO CALL 617-882-7788

www.davidihill.com/crm

PODCAST SUBSCRIBE & REVIEW

https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895