『Unlocking Behaviour Change Podcast Episode 43: Are you feeling comfortable?』のカバーアート

Unlocking Behaviour Change Podcast Episode 43: Are you feeling comfortable?

Unlocking Behaviour Change Podcast Episode 43: Are you feeling comfortable?

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

So much of what we do stems from anticipated comfort, pleasure or satisfaction, or relief from pain or discomfort. So a really important target when trying to change behaviour is creating these anticipated feelings. We do this in lots of different ways, from rewarding and punishing behaviours, through prompting them to vividly imagine what may happen if they do the behaviour. Robert and Jamie continue their exploration of the updated COM-B model and the CACTIS tool to help create effective behaviour change interventions.

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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