AI is everywhere right now — but most UK businesses still aren’t actually using it properly.In this episode, Matt and Charlie dive into how SMEs are really using AI (and where most founders are getting it wrong). Despite all the hype, fewer than 20% of UK small businesses are actively using AI tools in their operations — and many who say they are, are really just experimenting with it like a search engine.Matt explains why he thinks Claude might currently be the best AI tool for UK SMEs, why he prefers it over ChatGPT, and how tools like large language models can genuinely improve productivity when used correctly.The conversation also explores the confusion between AI, automation, and APIs, why many businesses resist adopting new technology, and where AI could realistically replace or support tasks inside a small business.No hype. No “AI will replace everyone” nonsense. Just a practical conversation about how small businesses can actually use AI today.In this episode:💥 Why most UK businesses say they use AI — but actually don’t💥 The difference between AI, automation, and APIs💥 Why Matt thinks Claude currently beats ChatGPT for business use💥 How large language models can help founders make faster decisions💥 The real opportunities for AI inside small businesses💥 Why AI-generated content can actually harm your website SEOIf you run a business and want to understand where AI actually fits into your operations, this episode breaks it down without the tech jargon.Follow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/
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