『The Business Case For Women's Sports』のカバーアート

The Business Case For Women's Sports

The Business Case For Women's Sports

著者： Caroline Fitzgerald
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it. 経済学
エピソード
  • Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez

    Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez
    2026/04/21

    In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

    StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

    StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

    In this episode, Jill breaks down:

    • ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
    • 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
    • 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    22 分
  • Ep. #186 How Women’s Health Is Expanding Its Investment in Women’s Sports Coverage, ft. Amanda Lucci

    Ep. #186 How Women’s Health Is Expanding Its Investment in Women’s Sports Coverage, ft. Amanda Lucci
    2026/04/16

    In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

    As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

    With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

    In this episode, Amanda breaks down:

    • 📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between
    • 📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience
    • 💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    19 分
  • Ep. #185 How USA Basketball Is Growing The Game For Women & Girls, ft. Jennifer Lynne Williams

    Ep. #185 How USA Basketball Is Growing The Game For Women & Girls, ft. Jennifer Lynne Williams
    2026/04/14

    In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

    Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

    With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

    In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    28 分
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