In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟

After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories.

The result? ➡️ A fast-growing, community-driven publication that’s tapping into one of the most powerful – and overlooked – audiences in sports.

From launching the magazine via Kickstarter to redefining how brands can show up authentically in the running community, Ashley breaks down all of the untapped opportunity when it comes to women in running.💪

In this episode, hear from Ashley on how RUNHER Magazine is reimagining media & storytelling – and how women are driving the future of running.

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In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA.

As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand.

From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable.

In this episode, hear from Colie on:

• 📺 How increased visibility is breaking the cycle that held women’s sports back for decades
• 📈 Why the league is turning cultural momentum into enterprise value growth
• 🤝 How partnerships have evolved from “experiments” to core strategy
• 🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA

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In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC.

The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports.

From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at:

• ⚽️ What it takes to bring a pro women’s sports team to life
• 💚 How to navigate the complexities of launching in a competitive market like Boston,
• 🦢 The journey of rebuilding the club’s brand through deep community engagement.

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In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance.

Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance.

The Women’s Health and Performance Initiative (WHPI) at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury.

For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level.

In this episode, Secretary Napolitano breaks down:

• 📊 Why the lack of data on women’s bodies is one of the biggest gaps in sports science today
• 🧠 How WHPI is using real-time physiological and neurological data to build predictive models for injury prevention and performance
• 💡 How data-driven insights can inform smarter policy, better healthcare, and long-term outcomes for women

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In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports.

When it comes to women in coaching, the numbers tell a story that’s impossible to ignore.

Before Title IX, more than 90% of women’s collegiate teams were coached by women.

Today? ➡️That number has dropped to just ~41%.

In this episode, Vanessa breaks down:

• 🚧 The biggest barriers preventing women from entering & staying in coaching
• 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl
• 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem

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In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

In this episode, Jill breaks down:

• ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
• 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
• 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry

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In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

In this episode, Amanda breaks down:

• 📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between
• 📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience
• 💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media

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In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

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