Context is the new cookie.

Tim Castle is joined by Andrea Tortella, CEO of thrad, to explore the future of advertising in AI conversations.

As consumers move from searching to asking, comparing and deciding through AI tools, brands face a defining opportunity: become useful at the exact moment intent is created.

Andrea shares how thrad is approaching brand-safe conversational advertising, ad opportunity detection, AI guardrails, targeting in ChatGPT and LLM environments, and more meaningful brand interaction.

They discuss why conversational ads could improve full-funnel marketing ROI, why speed matters in the new AI economy, and how the fastest-moving marketers may unlock one of the biggest economic-arbitrage opportunities in modern advertising.

• Interaction with the brand and the future of marketing
• How Thrad and Conversational ads improve ROI and full funnel marketing
• Why the companies that move the fastest will win
• Advertising at the speed of culture and thought
• Why Ads on LLMs is a massive opportunity for economic arbitrage for marketers who move fast

For CMOs, founders, marketers, agency leaders and anyone shaping the future of AI marketing, this is an essential conversation.

Key themes: AI advertising, ChatGPT targeting, LLM ads, conversational advertising, brand safety, ad tech, marketing ROI, contextual targeting, full-funnel marketing and the future of the CMO.

If you're into AI and you want to understand how to negotiate and persuade in the modern world, get your copy of Magnetic Influence now. Also be sure to download the Magnetic Influence Framework for Claude SKILLS here https://magneticinfluencebook.com/

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & Career Advancement → Read it: https://amzn.to/3LSA6zh

Claude SKILLS Magnetic Influence Negotiation Coach https://magneticinfluencebook.com/

Tim Castle's AI Negotiation Agent https://magneticnegotiator.com/

🧠 Negotiation Training

The Negotiator's Edge Training Academy → https://www.thenegotiatorsedge.ai/

Online - The Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiator

Job Interview Mastery → https://www.timjscastle.com/job-interview-mastery

🎥 Community

Yo...

Today’s guest is someone who lives at the intersection of sales, performance, leadership, and personal transformation.

Daniel burns shows up with Energy and Empathy.

He is the host of The Sales Problem Podcast, which I’ve had the good fortune of being on, and he brings a rare blend to the table: 22 years in sales and management, award-winning speaker, bestselling author, ICF-certified performance coach, personal trainer, and founder of BVME Coaching https://www.bvmecoaching.com/.

Daniel shares how Jonny V walked into his sales room to do a training for his team and it changed EVERYTHING! He was a master communicator. Johnny V was funny, emotional, factual, asking questions that challenged your thinking.

If you every wanted to find out how to become the best version of yourself this episode is for you, we discuss what's holding you back, how to measure and track your pursuit of what you want.

- Identity shift and self identity

- Destroying old patterns

- Expert speaking and communication

- The power of reverse momentum

- How to get unstuck

- Self awareness and how to create it

- The difference between coaching and managing

- The signals of WINNING

- The blindspots of high performers

- The power of coaching

- HPA's - Highest Payoff Activity

Follow Dan

Check out BVME Coaching https://www.bvmecoaching.com/

Instagram https://www.instagram.com/bvmecoaching/

The Sales Problem Podcast https://open.spotify.com/show/4HgE9dxQM6OepTny68i1J4

#coaching #selfawareness #speaking

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & Career Advancement → Read it: https://amzn.to/3LSA6zh

Claude SKILLS Magnetic Influence Negotiation Coach https://magneticinfluencebook.com/

Tim Castle's AI Negotiation Agent https://magneticnegotiator.com/

🧠 Negotiation Training

The Negotiator's Edge Training Academy → https://www.thenegotiatorsedge.ai/

Online - The Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiator

Job Interview Mastery → https://www.timjscastle.com/job-interview-mastery

🎥 Community

Yo...

AI is changing sales faster than most people realise.

But here’s the truth nobody is talking about:

AI won’t replace great salespeople.
It will replace average ones.

In this episode, I break down:

What’s REALLY happening in the job market
Why traditional sales skills are dying
The human skills AI still can’t replicate

If you work in sales, recruitment, leadership, entrepreneurship or business development - this video will give you a serious advantage over the next 3–5 years.

The game has changed.
Most people just haven’t realised it yet.

👇 Comment below:
What skill do you think AI will NEVER replace?

Subscribe for weekly videos on:
Negotiation • Sales • AI • Influence • Leadership • High Performance

Get Magnetic Influence to learn how to negotiate and persuade in an AI centric world https://a.co/d/03gMjoCS

#AI #Sales #ArtificialIntelligence #Negotiation #Leadership #SalesTraining #UKJobs #CareerAdvice #FutureOfWork #Influence #Business #SalesLeadership #Entrepreneur #PersonalDevelopment #TimCastle

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & Career Advancement → Read it: https://amzn.to/3LSA6zh

Claude SKILLS Magnetic Influence Negotiation Coach https://magneticinfluencebook.com/

Tim Castle's AI Negotiation Agent https://magneticnegotiator.com/

🧠 Negotiation Training

The Negotiator's Edge Training Academy → https://www.thenegotiatorsedge.ai/

Online - The Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiator

Job Interview Mastery → https://www.timjscastle.com/job-interview-mastery

🎥 Community

Yo...