If you’re building at a high level—but quietly running on empty—this episode is for you.

On this episode of The Tim Castle Show, I sit down with Kerrie Lee Brown — Editor-in-Chief of SUCCESS Magazine, founder of RedLily, speaker, and author.

At 39, Kerrie had a heart attack.

Not because she didn’t know success.
But because she was chasing it the way most people do—relentlessly, externally, and at a cost.

Missing out on family moments, living for work, in the thick of the rat race and not able to give self care to herself.

This conversation goes far deeper than business.

It’s about the truth behind achievement.
The unseen pressure.
And the moment life forces you to redefine what success actually means.

If you’ve ever felt driven but disconnected… ambitious but exhausted… successful on paper but questioning everything underneath—this will hit home.

In this episode, we explore:

• Why learning to say no might be the most powerful move you ever make
• How to actually listen to your body before it forces you to
• Letting go of negative energy, expectations, and outdated definitions of success
• What real self-care looks like (beyond the clichés)
• How to enjoy life while building something meaningful
• The mission behind RedLilyLife.com—and why storytelling is a path to healing and clarity
• A new definition of success that doesn’t cost you your life to achieve

Kerrie shares her story with rare honesty.

No performance.
No filters.
Just truth.

And a reminder that success without health, presence, and connection isn’t success at all.

This isn’t just an episode.
It’s a recalibration.

Listen now—and remember what really matters.

Kerrie shares her story so authentically, she gives back and shows us how to not take life for granted, and to stop and smell the roses.

Follow Kerrie

Website https://kerrieleebrown.com/home

Instagram https://www.instagram.com/kerrieleebrown/

Red Lily https://redlilylife.com/ (no judgement story sharing)

My Heart, My Self Kerrie's Book https://amzn.to/40ZLmxF

#authenticity #work #career #success #lifelessons #selfcare

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Pre-order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement
→ Read it: https://amzn.to/3LSA6zh

🧠 Courses & Training

The Highly Skilled Negotiator (80+ Lessons)
→ https://www.timjscastle.com/the-highly-skilled-negotiator
Job Interview Mastery
→ https://www.timjscastle.com/job-interview-mastery

Negotiator’s Edge Training Academy (AI + Negotiation)
→ https://www.thenegotiatorsedge.ai/

🎥 Community

YouTube → https://www.youtube.com/@TimCastle

Website → https://www.timjscastle.com/

You’re not just negotiating with people anymore.

You’re negotiating with machines…
trained on more data than you’ll ever see in your lifetime.

They know your pricing.
Your patterns.
Your pressure points.

And here’s the uncomfortable truth…

Most people are about to become predictable.”

But the winners?
They won’t be the smartest.
They’ll be the most human.

This is the shift most people are missing.

Full breakdown in the episode 👇

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Pre-order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement
→ Read it: https://amzn.to/3LSA6zh

🧠 Courses & Training

The Highly Skilled Negotiator (80+ Lessons)
→ https://www.timjscastle.com/the-highly-skilled-negotiator
Job Interview Mastery
→ https://www.timjscastle.com/job-interview-mastery

Negotiator’s Edge Training Academy (AI + Negotiation)
→ https://www.thenegotiatorsedge.ai/

🎥 Community

YouTube → https://www.youtube.com/@TimCastle

Website → https://www.timjscastle.com/

What if the thing you’re searching for… isn’t success—but connection?

In this deeply personal and powerful conversation, Tim Castle sits down with bestselling author Jon Gordon (The Energy Bus, The Power of Positive Leadership, 3M+ copies sold) to explore the role of faith, healing, energy, and our relationship with God in shaping how we live, lead, and connect with others.

Before the books, before the global impact—there was struggle.

Debt.
Uncertainty.
A life that felt like it was falling apart.

And in that moment… a decision.

A decision to move toward faith over fear.
Connection over isolation.
Light over darkness.

This episode goes beyond leadership.

It’s about what it means to be human.

🌿 In this conversation, we explore:

• How to rebuild your life through faith, belief, and spiritual connection
• What it really means to have a relationship with God in everyday life
• The power of prayer and how it increases your capacity
• Why energy, love, and presence are the foundation of healing
• How to navigate anger, frustration, and conflict with awareness and grace
• The role of optimism, beliefs and actions in leadership
• How small acts of kindness and connection can change everything
• What it means to “be a light” in a world that often feels heavy

As the world becomes faster, louder, and more driven by technology…

This conversation is a reminder:

That healing is found in connection.
That strength is found in faith.
And that the most powerful force we have… is love.

This is not just a conversation about leadership. It's about wholeness, getting teams to be more connected.

It’s about coming home—to yourself, to others, and to God.

This is how you raise the standard.

🚀 Follow Tim Castle

If you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:

📚 Books

Magnetic Influence – How to negotiate and persuade in a disrupted world
→ Pre-order now: https://amzn.to/3M5HKq3

The First Domino – The complete playbook to go from $0 to $5M
→ Get it here: https://amzn.to/3Z0NrbJ

The Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement
→ Read it: https://amzn.to/3LSA6zh

🧠 Courses & Training

The Highly Skilled Negotiator (80+ Lessons)
→ https://www.timjscastle.com/the-highly-skilled-negotiator
Job Interview Mastery
→ https://www.timjscastle.com/job-interview-mastery

Negotiator’s Edge Training Academy (AI + Negotiation)
→ https://www.thenegotiatorsedge.ai/

🎥 Community

YouTube → https://www.youtube.com/@TimCastle

Website → https://www.timjscastle.com/

I had a fascinating conversation with Martin Bertilsson, Founder and CEO of Aimsoo, ex Google Veteran, about the future of marketing, the open web, agentic commerce, and the profound disruption AI is bringing to search, advertising, and brand discovery.

Martin has an exceptional ability to look into the future — not through hype, but through data, systems thinking, and first-principles analysis. He connects macro shifts in technology with the second and third-order effects they create across business models, revenue streams, and the way companies compete.

The reality is simple: timeframes are collapsing.

What once took a decade is now unfolding in months.

Search is changing. Commerce is changing. Marketing is changing.

And many companies are still operating as if the old model will hold.

In our conversation we explore some of the most important ideas emerging right now:

Generative Engine Optimization (GEO) - How brands need to understand how AI models represent them.

Does your brand appear?
What does the model say?
And what will sit next to that answer?

Prompt → Answer → Commercial layer.

Or Agentic commerce - A world where autonomous agents are sent into the market to search, evaluate, negotiate and purchase on behalf of humans.

Which raises a new question:

How do we sell to AI agents?

What will the interface of commerce look like when the buyer is no longer a person, but a machine acting on their behalf?

We also discuss:

• What publishers can do in a zero-click world
• The emerging commerce layer between platforms like ChatGPT and Shopify
• Agent-to-Agent (A2A) ecosystems
• The rise of AdCP and machine-mediated advertising markets
• How 350 million SMEs remain visible when discovery shifts to AI systems
• AI Native Ads

One of the things I love about talking with Martin is how he uses simple metaphors to explain complex shifts. He has a rare ability to make the future feel both understandable and inevitable.

Honestly, I could listen to him all day.

If you’re a marketer, founder, operator, strategist, or executive, this isn’t just interesting.

It’s essential.

This conversation is a knowledge upgrade.

Follow Martin

Multipole.ai https://multipole.ai/

Aimsoo https://aimsoo.ai/

LinkedIn https://www.linkedin.com/in/martin-b-1195382/

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Lose your job — or think you might? This is not the moment to panic.

It is the moment to negotiate your future.

In this powerful episode, globally recognized negotiation expert Tim Castle breaks down the exact blueprint for what to do if you’ve been let go, made redundant, or sense change is coming.

This is not theory. This is a strategic reset.

Tim has helped countless professionals rebuild their confidence, articulate their value, negotiate their worth, and create unstoppable momentum when it matters most.

Because losing a role does not mean losing your power — unless you surrender it.

Goal: Shift from reaction → influence.

Inside this episode you’ll learn how to:

• Regain control of your mindset immediately
• Position yourself as a high-value candidate
• Create momentum instead of waiting for opportunity
• Generate multiple job offers — not just one
• Negotiate from strength, not desperation
• Build visibility when most people disappear

Most professionals leave enormous value on the table — in interviews, compensation discussions, and career negotiations — simply because they misunderstand what modern negotiation truly is.

This is not a coincidence.

Tim Castle is the bestselling author of The Art of Negotiation, ranked:

✅ #1 in the UK for Job Interviews
✅ #1 in the US for Career Advancement

If you need clarity, structure, and a proven path forward — this episode is not to be missed.

⚡ Your Immediate Action Plan

✔ Get moving — start now. Do not wait.
✔ Make each day your masterpiece.
✔ Plant seeds: your objective is multiple conversations.
✔ Set the standard: 30 days to your next offer.
✔ Aim for choice — multiple offers change everything.
✔ Slow down time: treat each day like a mini-week.
✔ Execute “9 before 9am” — nine outreach attempts before most people wake up.
✔ Help others — generosity creates opportunity.
✔ Protect your mindset — standards are contagious.
✔ Train daily — physical strength fuels psychological resilience.
✔ Operate from abundance and gratitude.
✔ Don’t broadcast what you fear — focus on what you are building.
✔ Be visible. Bring people together. Create energy.

Remember:

Luck increases with the number of meaningful conversations you create.

And above all —

Believe it

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

What does world-class negotiation actually sound like?

In this special episode, we curate a compilation of pure insight from some of the most respected minds in modern negotiation — distilled from powerful conversations with Dr. Keld Jensen, Professor Giuseppe Conti, Mike Inman, Alexandra Carter, and Tim Castle himself.

No filler. No theory overload. Just expert guidance you can apply immediately.

Inside this high-impact mashup, you’ll discover how elite negotiators think, prepare, and influence outcomes when the stakes are high — whether you’re closing enterprise deals, navigating executive conversations, shaping partnerships, or advancing your career.

You’ll hear perspectives grounded in behavioral science, emotional intelligence, strategic persuasion, and real-world dealmaking — the capabilities that increasingly separate top performers from the rest in an AI-accelerated world.

Because while technology is transforming how decisions are made, influence remains deeply human.

This episode is a masterclass in possibility — designed to sharpen your judgment, strengthen your positioning, and help you create value in every negotiation.

If you want to operate at the level of the world’s best, start here.

Listen now and step into your Negotiator’s Edge.

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this forward-looking episode, I sit down with Stephen Honight, Founder of LMo7, a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce.

We explore:

• What AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search really mean — and why they are rapidly becoming mission-critical for modern marketers.
• Agentic Commerce — the rise of autonomous AI agents that don’t just recommend products, but research, evaluate, and purchase on behalf of consumers.
• How challenger brands can win by capturing high-value “real estate” inside AI models before incumbents catch up.
• Why visibility is no longer about ranking on a page — it’s about being trusted by the model.
• The strategic moves leaders must make now to remain discoverable in an AI-first economy.

Stephen shares the thinking behind building LMo7 in such a transformative space, what most organizations are underestimating, and how marketing leaders can position themselves ahead of the curve rather than reacting to it.

If you care about the future of search, digital influence, and competitive advantage in the AI era - this conversation is essential listening.

Because in a world where AI is deciding what gets seen… the brands that understand the rules will own the future.

Follow Stephen

Stephens LinkedIn https://www.linkedin.com/in/stephen-honight/

Lmo7 https://www.lmo7.com/ai-search-for-consumer-brands

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...