検索キーワード： 戦略

Pricing revolution Cómo la fijación del precio afecta la forma enque compramos on y off line. Cada vez más la fijación del precio correcto de los productos o servicios puede significar el éxito o fracaso de un negocio. En este revolucionario libro, escrito por el experto Danilo Zatta, se...

Pricing revolution Cómo la fijación del precio afecta la forma enque compramos on y off line. Cada vez más la fijación del precio correcto de los productos o servicios puede significar el éxito o fracaso de un negocio. En este revolucionario libro, escrito por el experto Danilo Zatta, se...

Discover the remarkable history of the Battle of the Wilderness...The year 1864 saw Abraham Lincoln facing an increasingly unpopular war with too few Union victories, and a presidential re-election campaign pitting him against the Democratic challenger and former Union commander General George McClellan. The outlook for both looked dire for Lincoln.

Bloomsbury presents Generalship on the Eastern Front, 1941–45: A Study in Command by Robert Forczyk, read by Elliot Chapman A comprehensive evaluation of generalship on the most important front in World War II. The war on the Eastern Front from 1941 to 1945 was the largest sustained air-ground...

For 700 years, Japan was ruled by military commanders who waged war against one another incessantly. Shogun tells the fascinating story of Tokugawa Ieyasu, the man who finally unified and brought lasting peace to the nation. He established a new central government which enabled his descendants to rule Japan for the next 260 years—a period in which Japanese culture as we know it today flourished.

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

A classic work of military strategy, On War sets forth the theories and tactics of Carl von Clausewitz, a distinguished Prussian general who was notable for his roles in the French Revolutionary and Napoleonic Wars. The book covers a broad range of topics, including weapons, terrain, troops, and leadership, as well as the importance of defense over offence, the balance of power, and the subordination of war to politics. Praised for its timeless insights, Clausewitz’s treatise is often compared to the work of Machiavelli and Sun Tzu, and remains relevant to military leaders.

A Bridge Too Far is Cornelius Ryan’s masterly chronicle of the Battle of Arnhem, which marshaled the greatest armada of troop-carrying aircraft ever assembled and cost the Allies nearly twice as many casualties as D-day. In this compelling work of history, Ryan narrates the Allied effort to end the war in Europe in 1944 by dropping the combined airborne forces of the American and British armies behind German lines to capture the crucial bridge across the Rhine at Arnhem. Focusing on a vast cast of characters, Ryan brings to life one of the most ill-fated operations of the war.

Es un tratado sobre el kenjutsu escrito por Miyamoto Musashi en su vejez —durante su retiro de ermitaño en la cueva de Reigandō en 1643— y finalizado el 19 de mayo de 1645, pocas semanas antes de su muerte. El libro está dedicado a su pupilo Terao Magonojo. Se considera un tratado clásico sobre la estrategia militar de Japón, en una línea semejante a El arte de la guerra, escrito por el estratega chino Sun Tzu.

Richard Overy's bold book begins by throwing out the stock answers to this great question: Germany doomed itself to defeat by fighting a two-front war; the Allies won by "sheer weight of material strength." In fact, by 1942 Germany controlled almost the entire resources of continental Europe and...

The comprehensive and accurate edition of the Hagakure is a must-have for serious martial artists or fans of samurai and the Bushido code.    

This classic history of America's high-stakes quest to dominate the skies is "a gripping technothriller in which the technology is real" (New York Times Book Review). From the development of the U-2 to the Stealth fighter, Skunk Works is the true story of America's most secret and successful...

The Western Front evokes images of mud-spattered men in waterlogged trenches, shielded from artillery blasts and machine-gun fire by a few feet of dirt. This iconic setting was the most critical arena of the Great War. In this epic narrative history, the first volume in a groundbreaking trilogy on the Great War, Nick Lloyd captures the horrific fighting on the Western Front beginning with the surprise German invasion of Belgium in August 1914 and taking us to the Armistice of November 1918. 

In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

The “riveting” (The Economist), secret story of the hundred-year intelligence war between Russia and the West with lessons for our new superpower conflict with China. Spies is the history of the secret war that Russia and the West have been waging for a century. Espionage, sabotage, and...

Carl von Clausewitz's On War is the most significant attempt in Western history to understand war, both in its internal dynamics and as an instrument of policy. Since the work's first appearance in 1832, it has been enjoyed throughout the world, and has stimulated generations of soldiers, political leaders, and intellectuals.

Much of the history of United States defense over the course of 250 years has been a story of success. Insulated by two oceans and mostly friendly neighbors, but constantly ambitious abroad, America has dared mighty things and often achieved them, argues defense analyst Michael O'Hanlon. After growing into a continental power, largely through force of arms, during the first half of its history, it then led the way to coalition victories in two world wars, pursued peace in the Cold War, and has contributed to the most democratic period in human history.

 Since September 11, 2001, armed nonstate actors have received increased attention and discussion from scholars, policymakers, and the military. Underlying debates about nonstate warfare and how it should be countered is one crucial assumption: that state and nonstate actors fight very differently. 

In March 1941, after a year of unbroken and devastating U-boat onslaughts, the British War Cabinet decided to try a new strategy in the foundering naval campaign. To do so, they hired an intensely private, bohemian physicist who was also an ardent socialist. Patrick Blackett was a former navy officer and future winner of the Nobel Prize; he is little remembered today, but he and his fellow scientists did as much to win the war against Nazi Germany as almost anyone else.

The first-ever popular history of the RAND Corporation, written with full access to its archives, Soldiers of Reason is a page-turning chronicle of the rise of the secretive think tank that has been the driving force behind American government for 60 years